Printing directly onto an inkjet printable DVD-R provides the following advantages over traditional labels:
Lower Cost: Generally, it is more affordable to buy printable inkjet media than to buy both media and labels. While the printer might represent an additional expense, printer is needed to print labels anyway, a media-capable printer costs about the same as an inkjet printer.
User-friendly: It is easier than placing labels on many discs, as most printers have easy-to-use disc alignment.
Safer: Labels can peel and cause damages to drives and player mechanisms. However, the inkjet DVD surface is part of the media, drive damage is less likely, regardless of storage conditions. Inkjet DVD media is also safer in slot-loaded optical drives.
These DVDs were typically slightly higher priced than their standard counterparts but nowadays the prices are quite same.