Incredible Edibles

Incredible Edibles was a toy sold by Mattel in the 1960s. This toy consisted of cicular metal molds into which Gooble De-Goop, a candy like gel, was squeezed. The form was then placed in a small oven. The gel then baked into a rubbery but edible soft candy in the shape of worms and insects. A later set (Kooky Kakes) was made to bake small cakes and decorate them with arms, legs, and faces. Gooble De-Goop and cake mixes could be purchased on blister cards as well as a few additional mold sets. The "Incredible Edibles" formula was created by chemist Don Lusk.