Sweet magazine

Sweet is a monthly Japanese fashion magazine published by Takarajimasha and is aimed at women in their mid to late 20's. Launched in March 1999, with each issue of the magazine is a free gift, usually an accessory from a Japanese label. Realated magazines under the same publisher include: InRed, spring and Cutie. The current editor of Sweet is Kayoko Watanabe. Japanese pop idols Ayumi Hamasaki and Namie Amuro are regularly featured.

Current regular models include: Christina, Jessica, Kana Oya, Lena Fujii, Maria, Reika Hashimoto, Rena Takeshita, Rinka, Sara Mary and Saya.


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