Sweet is a monthly Japanese fashion magazine
published by Takarajimasha and is aimed at women in their mid to late 20's. Launched in March 1999, with each issue of the magazine is a free gift, usually an accessory from a Japanese label. Realated magazines under the same publisher include: InRed, spring and Cutie. The current editor of Sweet is Kayoko Watanabe. Japanese pop idols Ayumi Hamasaki
and Namie Amuro
are regularly featured.
Current regular models include: Christina, Jessica, Kana Oya, Lena Fujii, Maria, Reika Hashimoto, Rena Takeshita, Rinka, Sara Mary and Saya.