Imlil is the centre of mountain tourism in Morocco due to its unique position. From here 90% of visitors head up to Toubkal, the highest mountain in Morocco. Imlil is the end of the tarmac road, and a natural place to hire mountain guides and mules for the onward trek.
Imlil as a village is a relatively new creation, it was created to cater for the amount of tourists pouring through en route to Toubkal. The original communities still exist in the valleys around: Tamatert; Ait Souka; Tagadirt; Acheim; Taourirt n'Ait Mizane; Mzikene and Arhrene.
Before the advent of mountain tourism the Imlil area was well known for its walnuts, apples and cherry production. While these are still important to the local economy, these have been eclipsed by tourism, both mountain tourists and Moroccans seeking a cool relief from the heat of the Haouz.