Tanya Thompson brought a "more feminine edge" to Illicit when she joined with her Misery brand. Thompson is an Auckland artist known for her macabre but cute animal graffiti. Her first street painting was on Karangahape Road in 1997, and her first solo exhibition, Miseryland in February 2003 sold out in a single night.
Illicit recently signed Kathy Cameron from Brisbane and her Team Kitten brand. Like Misery, Team Kitten features Japanese-inspired urban pop art.
Illicit brands are sold in New Zealand, Australia and the United States.