Currently sold in the United States without ephedra, it advertises under a marketing slogan of a product that increases metabolism and reduces hunger cravings. Like many nutraceuticals, its efficacy is questionable.
Hydroxycut promotes itself as being created and endorsed by doctors. Television advertisements for Hydroxycut feature Jon Marshall, DO, a 2005 graduate of Midwestern University's osteopathic medical school, still in residency. Hydroxycut is also endorsed by Marvin Heuer, MD, FAAFP, Associate Clinical Professor in the Department of Family Medicine and Community Health at the University of Florida.
Hydroxycut was formulated by Marvin Heuer, MD, FAAFP. Heuer is the Chief Scientific Officer of Iovate Health Sciences (Note Iovate Health Sciences is the company that markets Hydroxycut). According to published studies, key ingredients in the Hydroxycut formula may help people lose up to 4.5 times the weight than they would with just diet and exercise alone. This is supported by two 8-week studies in which all groups followed a diet and exercise plan, subjects using the key ingredients in Hydroxycut lost, on average, significantly more weight than subjects who were using a placebo (14.99 vs. 3.06 lbs. and 12.54 vs. 3.53 lbs.). Its primary ingredients have been clinically studied and include garcinia cambogia, gymnema sylvestre, chromium polynicotinate, caffeine, green tea.
Nixon also alleged that the "before" and "after" photographs were misleading, and that one woman's "before" photo was deceptive because she was recently pregnant.
MuscleTech paid $100,000 to settle the case while denying any wrongdoing.