The original menu featured items such as fifteen cent hamburgers and fries, twenty cent shakes, and a twenty cent "Fish-On-A-Bun." Jack's rapidly expanded and by the mid-1960s, there were at least nine locations in Birmingham area and additional stores as far as Mississippi and South Carolina.
In the mid to late 1970s, Jack's was expanding into south Alabama and the Florida panhandle. In the 1980s many of these locations began to close, but at least one individual was having success with Jack's. Benny LaRussa, primarily involved in the grocery business, had purchased a single franchise in the '60's. In 1979, LaRussa abandoned groceries and purchased a franchise territory of 13 Jack's stores. From then until 1988 he expanded his territory to 33 stores. Then, in 1989, LaRussa purchased the total franchise rights to the Jack's concept.
In 2006 there were approximately 76 Jack's locations across Alabama, Mississippi, Tennessee, and Georgia. Jack's Family Restaurants, Inc. is still a privately held company with one franchisee, Manna Enterprises, Inc. The original Jack's in Homewood is still present and was recently renovated.
The original signs featured "Jack's" in five individual white rectangles with the word "Hamburgers" on a separate sign underneath. In the mid '70s Jack's began using new signage featuring the name written on an angle in white inside a red circle; the word "Hamburgers" was dropped. In the early 2000s, Jack's changed the logo from the original, all capital font to a mixed-case font. It still appears on the familiar red circle, but the circle is smaller so that the text extends outside of it.