"Up!" is a Juno Award winning song by Canadian singer Shania Twain. It is the title track and second country single from her 2002 album Up!. The song was written by Twain and her husband, Mutt Lange. "Up!" was originally released to North American country radio on January 6 2003. "I'm Not in the Mood (To Say No)!" was to be released to pop radio alongside "Up!" but this release was cancelled. It was released as a Double A-Side single with "When You Kiss Me" to the UK on November 17 2003. And finally as the sixth and final single to Europe on March 8 2004. Although "Up!" only made top 10 in Canada and Hungary, it was still included on Twain's 2004 Greatest Hits package, as a fan favorite. At the 2004 Juno Awards, "Up!" was named Country Recording of the Year.

Critical reception

Reviews for "Up!" were favorable with Billboard calling the song "life-loving [and] instantly singable," and predicted "this one sounds like it's got the goods to go the distance". About.com praised the technical side of the song by saying "[t]he production is solid and Shania's tone is as good as ever vocally".

Music video

The music video for "Up!" was shot by Antti J in Madrid, alongside some scenes for the video of "Ka-Ching!". It was filmed in early January 2003 and released on January 11 2003. All three album versions of the song were released: Red, Green and Blue. The video shows Twain in a white room, decorating a wall with memorabilia and photographs related to Shania. These include a glove from the "That Don't Impress Me Much" video, an AC/DC t-shirt worn on her Rolling Stone magazine cover, one picture of her parents, another with her dog and a Canadian flag. The video won the MuchMoreMusic Video of the Year Award at the 2003 MuchMusic Video Awards. Commercially it is available on select CD singles, the DVD-Audio version of Up! and at the iTunes Store.

Chart performance

"Up!" debuted on the Billboard Hot Country Singles & Tracks chart the week of November 16 2002 at number 57, based on album play alone, yet was still the highest debut of the week. The single spent 20 weeks on the chart and climbed to a peak position of number 12 on March 8 2002, where it remained for one week. "Up!" became Twain's eighteenth top twenty single. On the Hot 100, "Up!" peaked at number 63 and at number 62 on the Hot 100 Airplay chart.

In the UK, "Up!" was released as a double A-side single with "When You Kiss Me". On November 29 2003 it debuted at its peak position of number 21, making it her lowest peaking single at the time. It only spent 5 weeks on the chart. While "Up!" underperformed in most of Europe, it managed to hit number two on Canada's sales chart and number three on Hungary's airplay chart.

Promotion

As one of the first singles off of the album Up!, the single "Up!" was performed on several televised programs to boost sales of the album, and airplay of the single. The first performance was in Edmonton at the 2002 Grey Cup. In New York City, the song was performed on The Today Show, two days later. Twain head to Australia to promote the album where she performed the single on Rove Live. Back in America, the song was performed in a medley with "I'm Gonna Getcha Good!" at the American Music Awards. The next day Shania hit the Tonight Show with Jay Leno and performed "Up!". The most watched performance of the song was at Super Bowl XXXVII, where she performed it alongside "Man! I Feel Like a Woman!". In April of 2003, Twain opened the 2003 Juno Awards with "Up!".

Official versions

• Red Album Version (2:53)
• Green Album Version (2:53)
• Blue Album Version (3:13)

Charts

Chart	Peak position
Australian ARIA Charts	29
Austrian Singles Chart	26
Canadian Singles Chart	2
German Singles Chart	42
Hungarian Airplay Chart	3
New Zealand RIANZ Singles Chart	27
Swiss Singles Chart	51
UK Singles Chart	21
U.S. Billboard Hot Country Singles & Tracks	12
U.S. Billboard Hot 100	63

Notes