His nickname "Slaoui" is inspired by his birthplace. Since childhood, he has not ceased promoting a personal style, combining words, music and a certain realism of the life. He appears as one of principal craftsmen, if not the founder, of the popular song in Morocco which one did not call yet chaâbi. He was the first to introduce modern musical instruments and innovator before Mohammed Abdel Wahab
Till this day no one knows how he died. All kind of rumors are going around about his tragedy; some say that he had suffered any case of terrible evil; he was a martyr who was poisoned for a mysterious reason, probably because he tried to open the eyes of the oppressed Moroccan people. Others say that he was the object by an intrigue of women, or was he just a victim of an overdose? His strange destiny is still a mystery till this day.