The HOOAH! bar is an energy bar created by the United States military in 1996. It was originally provided to military personnel in Meals Ready to Eat (MRE), Meal Cold Weather, and First Strike Rations. It is currently available on sale to the public.

The name comes from the word "hooah," which is commonly used by American military personnel (Marines tend to prefer the word "Oorah!"). "Hooah!" is a battle cry which, according to the official website, has come to mean "anything and everything except no." The bar originally had HOOAH! and the US Army coat-of arms on one side and OOO-RAH! and the Marine Corps coat-of-arms on the other; the new wrappers have both logos on the same side.

The military HooAH! Bar comes in apple-cinnamon, chocolate, cran-raspberry, peanut butter and raspberry flavors. The smaller First Strike bars (provided in the concentrated First Strike Ration) come in Apple-Cinnamon, Cran-Raspberry, Chocolate, Raspberry and Mocha flavors. The civilian HOOAH! bar only comes in Chocolate Crisp, Peanut Butter, and Apple-Cinnamon flavors. It is also available as a energy drink, subtitled "soldier fuel."

See also

• United States military chocolate

External links

• Official site
• Wall Street Journal (subscription required)
• Fox News
• Boston Globe
• Washington Times
• Chicago Sun-Times