HomeSense is a chain of off price home furnishing stores operated by TJX Companies. At year-end 2006, HomeSense operated 68 stores in Canada. The Canadian chain is similar to TJX's HomeGoods chain in the United States.
HomeSense operates along with WINNERS in Canada.
In April 2008, TJX launched the HomeSense brand in the United Kingdom. Like all companies within the TJX family, * HomeSense UK is an off price retailer. However, despite the name and basic concept being the same, HomeSense in the UK is far more upmarket than HomeSense in Canada. The brands have a different identity, and far more work has gone into store design and decoration in the UK.
HomeSense is closely associated with TK Maxx in the UK, and they share many of the same procedures and Home Office. Staff at HomeSense are entitled to discount at TK Maxx, and vice versa. However, whereas TK Maxx has a reputation for being a basic, value fashion retailer with often poor customer service, HomeSense is making high quality customer service its top priority, seeing it as a key part of the brands success.
Homesense have plans for approx 150 stores in the UK and will open its biggest store so far at the Lakeside Retail Park in Thurrock in October 2008, the store will cover 25,000 sq ft over a single floor with a Starbucks coffee shop within. In 2009 Homesense will open two more stores in Cambridge and Milton Keynes.