Herschend Family Entertainment

Herschend Family Entertainment Corporation

Herschend Family Entertainment Corporation (abbreviated HFE) is a privately owned themed-entertainment company that operates several theme parks and tourist attractions within the United States.

Founded by Jack and Pete Herschend of Branson, Missouri, in its early years HFE was simply known as Herschend Enterprises. In the 1980s the name was changed to Silver Dollar City Inc., and in 2003 the company gained the current name. HFE is currently headquartered in Atlanta, Georgia. The company's mission is to "Create Memories Worth Repeating."

History

HFE traces roots back to Hugo and Mary Herschend from Chicago, Illinois along with sons Jack and Pete. The family vacationed in Missouri’s Ozark Mountains region and fell in love with the nature the area offered. In 1951 Hugo obtained a 99 year lease on a Branson, Missouri area attraction called Marvel Cave. Hugo suffered a heart attack and later passed away in 1955, however Mary along with her two sons continued to improve the cave attraction by installing electric lighting and building cement walkways. A cable train was installed in 1958 to ferry guests out of the depths of the cave upon the end of the tour. The attendance nearly doubled and a small frontier town was erected to entertain visitors as they waited for their cave tour. In order to increase attendance furthermore at the attraction, a gimmick was used by naming the village "Silver Dollar City" and distributing silver dollars as change to every visitor in hope that when they would spend the rare coins they would tell people where they had got them from. The idea was a success, and the Herschend family soon found themselves involved in the theme park business.

Current properties

In Branson the company owns the two theme parks Silver Dollar City (1960) and Celebration City (2003); White Water Branson (1980), a themed water park; and a riverboat attraction on Table Rock Lake called the Showboat Branson Belle (1995). Besides operating Marvel Cave, HFE owns nearby Talking Rocks Cavern (1969). The Wilderness at Silver Dollar City is the parks official campground.

Herschend Family Entertainment Corporation obtained a long-term lease to operate Atlanta, Georgia's historic Stone Mountain Park (1998). They have introduced several themed attractions including an area named Crossroads, an 1870’s themed entertainment and craft village. In nearby Valdosta, Georgia HFE has recently purchased the Wild Adventures theme park and Splash Island Water Park. The reported purchase price was $34.5 million.

In November 2007 HFE acquired controlling interest in Newport Aquarium located in Newport, Kentucky and Adventure Aquarium in Camden, New Jersey. Both aquariums feature interactive encounters with marine life like sharks, sea turtles and seals. Other animals that are included range from penguins to hippopotamuses.

In addition, HFE owns Ride the Ducks amphibious tour attractions in Baltimore, Branson, Philadelphia, Stone Mountain Park, GA, Seattle and San Francisco.

The Dollywood Company

The Herschends extended their brand in 1976 upon purchasing a small tourist attraction in Pigeon Forge, Tennessee called "Goldrush Junction". The following year the attraction was renamed "Silver Dollar City Tennessee" to launch a development plan that would transform the property into a theme park patterned after the original Silver Dollar City in Branson. For the Pigeon Forge park the Ozark Mountains theme of the original Silver Dollar City was slightly reworked to represent the Great Smoky Mountains and Appalachia culture instead, fitting the location in the foothills of the Smokies.

In 1986 Dolly Parton became a co-owner and the park's name was changed to "Dollywood", reflecting her involvement. At this point the Pigeon Forge park was branched off into a separate division of HFE called The Dollywood Company, which oversees all the properties that Dolly Parton has interest in. Along with the Herschend family Dolly Parton co-owns the Dixie Stampede dinner attraction chain, which has locations in Pigeon Forge (1988), Myrtle Beach (1992), and Branson (1995).

In 2001 a new water park was opened adjacent to the Dollywood theme park called "Dolly's Splash Country".

Past properties

HFE built several water parks in the 1980s which have since sold to other companies such as Wet 'n Wild, Frontier City, and Six Flags. White Water Branson, built in 1980, was the forerunner and is still owned by HFE; while the White Waters in Oklahoma City (1981), Grand Prairie, Texas (1982), Garland, Texas (1982) and Atlanta (1983) have been sold.

The 4,000 seat Grand Palace theatre opened in 1992 by the Herschends. The theatre was co-owned by singer Kenny Rogers. Along with Rogers headliners were Glen Campbell, Louise Mandrell and Barbara Mandrell. In 1994 HFE entered into a ten year contract with Radio City Entertainment. The Grand Palace Theatre would be the first to host the Radio City Christmas Spectacular starring the world famous Rockettes outside of New York City’s Radio City Music Hall. The shows were successful and led to Radio City Entertainment launching tours of their shows in other cities throughout the United States.

HFE built the $10 million Grand Village shops with Kenny Rogers adjacent to The Grand Palace theatre in 1993. Ozark wares and English China filled the twenty six New Orleans themed shops. HFE later bought out entertainer Kenny Rogers and sold The Grand Palace in 1996 and The Grand Village in 2005.

American Adventures, a children’s theme park opened alongside White Water Atlanta. The Park was sold to Six Flags in 1999.

In 1994, The Dollywood Company constructed a large music theatre in Pigeon Forge called "Music Mansion". Headlined by James Rogers, the highly successful theatre was operated by HFE until 2001, when it was sold to Anita Bryant. In 2005 the theatre was sold again and converted to a WonderWorks location. A Music Mansion Theatre was planned for Myrtle Beach, but never materialized.

In 2003 the Dollywood Company opened a new Dixie Stampede location in Orlando, Florida along Interstate 4. The location operated until early 2008, when the property was sold to an adjacent outlet mall for an undisclosed amount. HFE has plans to build another Dixie Stampede in the region at some point, though specific plans have not been disclosed.

In 2004 HFE purchased the Hawaiian Falls water parks located in Dallas, Texas, Garland, Texas and The Colony, Texas. In 2006 all three parks were sold.

Due to unreliable peak season water access Ride The Ducks in Memphis closed in 2007.