Hero Cycles Limited, based in Ludhiana Punjab, India, is the largest bicycle and related products manufacturing company of India. The Hero Cycles Factory in Ludhiana is considered to be the largest and the most efficient factories in the world..
Hero group was started by the four Munjal brothers, hailing from a small town called Kamalia
, now in Pakistan
in the year 1944
by establishing bicycle spare parts business in Amritsar. After independence and partition of India, they moved to Ludhiana and started a bicycle unit called Hero Cycles in 1956. By 1975, Hero cycles became the largest bicycle manufacturer in India. In 1984, Hero group joined Honda Motors of Japan to create Hero Honda Motors Limited which soon became one of the market leader in motor-cycle sales in India. By the year 2004, Hero Honda became the world' largest manufacturer of two-wheelers with over 48% market share in India. In year 2006, Hero Honda entered the scooter production with launch of its new model - Pleasure.