Significant auctions held through the firm include the Nicolas Cage comic book collection and other properties, sold for $5.2 million in October 2002, the highest grossing numismatic auction (over $65.1 million at the 2007 Florida United Numismatists auction, not including currency), the highest grossing currency auction (over $14 million for the auction held at the Long Beach Coin and Collectibles Expo in September 2006), and the highest price for an action figure ($200,000 for Don Levine's original G.I. Joe prototype in July 2003).
Heritage combines both proxy and live Internet bidding with traditional floor auctions. In both 1999 and 2001, www.HeritageCoin.com, the predecessor to www.HA.com, was chosen by Forbes Magazine as one of the 250 best sites on the Internet. Heritage hosts separate websites for each type of collectible they support and each lot's web listing contains third-party pricing and rarity data.