In 1962 they changed the logo, replacing the old Indian logo. That same year new products were introduced, Havoline 10W-30, and Havoline Singlegrade. In 1968 Improved Havoline & All Temperature Havoline were introduced, followed by Havoline Super-Premium All Temperature Motor Oil in 1971. In 1972 they scored big when they sponsored Emerson Fittipaldi who became a world champion in Formula One. In 1978 they sponsored Janet Guthrie, a CART and Nascar driver. In 1979 Texaco ends the decade with a new product called Havoline Supreme 10W-40, which superseded Havoline Super-Premium. In 1984 a major breakthorugh came with the SAW 20W-50 to keep up with growing demand. From 1986-2002 They sponsored the Robert Yates Racing #28 which is now the #38, Havoline currently sponsors Juan Pablo Montoya in the #42 Dodge for Chip Ganassi Racing with Felix Sabates. At the end of the 2008 NASCAR season, Texaco Havoline will officially end their sponsorship with NASCAR and the Chip Ganassi Racing Team. This brings to a close a 20-plus year relationship with the sport. In 1991 they launched the Formula 3, which became popular all over the world. In 2001 a new logo and package design came out for the whole line of products.
In 2001, Texaco merged with Chevron but the Havoline brand name has been retained for all Texaco motor oils and other lubricating products along with anti-freezes.
Texaco/Havoline[R] introduces 42 Days of Racing for final six Cup races of 2007 season.(INDUSTRY ANNOUNCEMENTS)
Jul 01, 2007; Chevron Global Marketing (San Ramon, Calif.) announced the kickoff of the Texaco 42 Days of Racing promotion with a grand prize...