hachama is a record and video label run by Japanese entertainment management company Up-Front Works. The label is handled by Pony Canyon. The label's motto is "Have a child's mind again" which is meant to abbreviate to "hachama". The label's roster includes artists such as Natsumi Abe, Nochiura Natsumi, Yubi Matsui and elec.comic. It is also known for being the label which Hello! Project releases their musicals on. Former hachama artists include Miki Fujimoto.