Fairy is a brand of washing-up liquid produced by Procter & Gamble at their Dartford factory, England. Fairy liquid is traditionally green, prompting the well-known advertising jingle "Now hands that do dishes can feel soft as your face, with mild green Fairy Liquid".
As of 2008, Fairy is sold in most parts of Europe, although regional names vary. Fairy liquid is available in a variety of colour and scent combinations. The iconic white bottle with red cap was replaced with PET bottles.
In the United Kingdom, Fairy is also sold as a brand of non-biological laundry detergent. The original high-suds variant was known as "Fairy Snow".
The Fairy brand has expanded through the decades, and is now also used on automatic dishwashing products; the latest being "Fairy Activebursts". These are pouches of powder and specially formulated washing-up liquid, which are specifically designed for domestic dishwashers. There are also other variants, a power spray for cleaning pots and pans and for a period of time a foam/mousse was sold.
In the UK, Fairy Liquid has become a genericized trademark for washing up liquid.
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