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Sisi (drink)

Sisi (initially: si si) is the name of a Dutch fruit flavoured soft drink, which has been produced since May 1951 by Vrumona (now owned by Heineken) in Bunnik.

In 1936, George Becht launched a grapefruit flavoured drink called Ja-Ja. One year later, an apple flavoured drink was launched under the Si si name After George Becht died in 1949 his son Cornelius took over & adopted the Si si name to the similar products of the company Vrumona.

Between 1951 and 1969 there were a number of similarly named drinks, including Cas-Si (blackberry), Ceri-Se (cherry) and Grapy (grapefruit). In 1969, the name Si si was changed to one word, Sisi. These were later brought under the Sisi name: Cas-Si became Sisi cassis (blackberry), Ceri-Se became Sisi Cerise (cherry) and Grapy became Sisi grapefruit. In 1987, these flavours were purchased by another company & relaunched under the name Royal Club.

In 1957, cabaret singer Wim Sonneveld on Radio Luxembourg sung the company's first jingle ' ome Daan the Si-Si-liaan '. In 1972, and 1973, two well known Dutch actors, John Kraaijkamp sr. & Rijk de Gooijer acted in some television commercials for Sisi. Since the early 1990s, the company has used the slogan "Take it easy, take a Sisi". In recent years Sisi has touted itself has having half as much sugar as similar products produced by its competitors.