Gotham has a unique perspective on sustainable brand energy, desire and momentum based on underground thinking. An approach that utilizes a proprietary portfolio of strategic tools to uncover insights that lead to groundbreaking ideas. Yellowbook.com, Maybelline, Pfizer, Sony Ericsson, Newman's Own, HomeGoods, Bausch & Lomb, Lufthansa, FreshDirect and Lindt are just a few examples of Gotham's success in developing powerful agnostic brand platforms that manifest themselves in consumer experience from advertising, digital, engagement and promotion.
The Interpublic Group established Gotham in 1994, and it continues to operate as an independent agency of the global marketing services holding company. With this relationship, Gotham has a network of more than 100 partners in over 100 countries that it teams with based on the unique needs of its clients/brands.