After the first three episodes were aired, the series received a full season order of twenty-two episodes from The CW. Due to the 2007–2008 Writers Guild of America strike, only thirteen episodes were produced. Once the strike ended, The CW announced five more episodes to be produced and aired in April and May 2008. Despite earning low ratings during the first part of the first season, it was announced in March 2008 that the series was renewed for a second season since it "hits a bulls-eye with The CW's target demographic of females 18 to 34" and the episodes are among the most downloaded on iTunes. When the series began to air again in April, however, The CW stopped offering online streaming on their website in an apparent effort to boost ratings; though in July 2008 The CW decided to put back the online streaming of the show's episodes in their website again. The DVD of the first season was released on August 18, 2008 for Region 2 and a day later for Region 1.
Currently on its second season, the series has aired twenty-three episodes as of September 29, 2008.
| Season | Episodes | Originally aired | DVD region 1 release | Season premiere | Season finale | Avg. U.S. viewers (m) | |
|---|---|---|---|---|---|---|---|
| 1 | 18 | 2007–2008 | August 19, 2008 | September 19, 2007 | May 19, 2008 | 2.60 | |
| 2 | 24 | 2008–2009 | TBD | September 1, 2008 | 2009 | 3.40 | |
The pilot episode was the first television pilot of the fall 2007 season to be picked up by its network. It received mediocre ratings overall, but performed well in key demographics and is one of the most buzzed-about new shows on the Internet. Its digital video recorder ratings were high, increasing the shows profitability. The Deseret News noted that pilot presented Gossip Girl as milder than a lot of what is shown on MTV, but still warned parents of several scenes in the pilot.
After the last episode produced before the writers' strike was aired, The CW moved the series to Monday starting on January 28, with repeats of the first season until the first post-strike episode was aired, after which it continued to be aired on Monday nights.
| Episode | Title | Director(s) | Writer(s) | Original airdate | Total U.S. viewers (m) |
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| Episode | Title | Director(s) | Writer(s) | Original airdate | Total U.S. viewers (m) |
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| Episode # | Title | Original airdate |
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