Glitterati is a 2004 film directed by Roger Avary assembled from the 70 hours of video footage shot for the European sequence of The Rules of Attraction in October of 2002, after the events of 9/11. It serves to expand upon the very minimally detailed and rapidly recapped story told by the character of Victor Ward (portrayed by Kip Pardue, featured in Avary's other film The Rules of Attraction ) upon his return to the United States after having traveled extensively around Europe. Also, in regard to expanding upon those events, it acts as a connecting bridge between The Rules of Attraction and another upcoming film adaptation of Bret Easton Ellis' novel (also directed by Avary) entitled Glamorama, which will feature the character of Victor Ward as its central protagonist. Avary has called the film a "pencil sketch of what will ultimately be the oil painting of Glamorama."
The film is highly musical, primarily using song lyrics
to tell the story of how Victor Ward becomes involved with a Florence
bombing and then plans a second bombing in Rome, after sightseeing the ruins of the Colosseum
and the Vatican
. The film is a highly meditative and moody piece.
The film was shot non-stop over a fifteen day period throughout Europe, with Pardue remaining in the character of Victor Ward the entire time. The characters in the film, with the exception of Kip Pardue, are all non-actors. Apparently, the entire film was improvised, with Pardue remaining in character as Victor Ward 24 hours a day. The people he met during his travels (mostly models) through over 15 cities "fell into the movie" and became part of it without knowing that it was a movie. Avary, a notoriously avant-garde
filmmaker, has called the film "ethically questionable."
The film was screened on New Years Eve 2006 in Paris, for a film society known as the Perforated Mexicans. During an interview in French Premiere, Avary openly called the film "ethically questionable" and stated that he has no intention to release it on DVD, but only to show it privately in "sporadic surprise screenings".