"Santa Baby (Gimme, Gimme, Gimme)
" was the lead single from MTV: TRL Christmas album. For this song Willa Ford
worked with Eve Nelson, who she had worked with before on her debut album Willa Was Here
. In the song Willa goes through her long expensive Christmas list. (…A diamond ring… A Benzie… Gucci… Tiffany).
The video was directed by Tryan George. Throughout the video Willa receives many gifts, such as a star and a man-robot. Ray J
, Jive Jones
, and Horatio Sanz
all make an appearance in the video.
In general, response to this song was extremely negative. In a characteristic review, Stephen Thomas Erlewine
calls the song "an utterly revolting paean to crass commercialism and tarted-up teen sexuality topped off with a violence-inducing chorus."