Fire is the debut album of Electric Six, released in 2003. It spawned three singles, the first charting ("Danger! High Voltage") in the US, the second getting heavy video play on MTV ("Gay Bar") and the third being "Dance Commander".
The album received generally positive critical reviews. Rolling Stone called the album a "brilliantly demented party record" and Blender hailed the music as "convincingly ferocious." Detractors of the album such as Splendid called the album "a misfire and a waste of time."
The lyrics of several songs from the album contain tongue-in-cheek references to fascism and militarism, for example the line "Let's start a war" from the Song 'Gay Bar,' and the line "You must obey the dance commander" from 'Dance Commander,' not to mention the song 'Nuclear War (On the Dance Floor).' As the single "Gay Bar" was released around the time of the American invasion of Iraq, radio airplay changed a line from "Let's start a war, start a nuclear war, at the gay bar" to "Let's do an edit, do a radio edit, at the gay bar!". In the UK, the words 'nuclear' and 'war' were censored by a 'whip' sound effect.
In May 2008, the track Danger! High Voltage was used in a Subaru Forrester commercial. It depicts several sumo wrestlers approaching a Forrester with the needed requirements for washing a car, and then parodying the cliche of the sexy woman (women) washing the car in slow-motion. Near the end two elderly people watch the proceedings with mouths agape. The tag line is then said over the end of the clip of the song. The tag line for the commercial is "Japanese SUV's just got a little sexier."
|U.S. Billboard Top Electronic Albums||5|
|U.S. Billboard Top Independent Albums||38|
'Credited as John s. O'Leary, Jack White provides the "female" backing to the single Danger! High Voltage.' From the September 2007 issue of Q magazine.
CITY girl and TV personality Emma-Louise each week shares her insights on becoming a country girl with Sunday Life readers.
Jul 05, 2009; CITY girl and TV personality Emma-Louise each week shares her insights on becoming a country girl with Sunday Life readers The...