The Geared for Giving Campaign intends to raise awareness of Workplace Giving with UK business leaders. Give As You Earn (also known Payroll Giving or Workplace Giving) is a scheme of making charitable tax-efficient donations by giving directly from payroll.
Currently over 750,000 employees give to charity through the system.
CEO of lastimute.com Ian McCaig and Martin Narey of Barnardos were among the Business and Charity Leaders backing the campaign