The Gaymer Cider Company is the second largest cider maker in the world, producing most of its ciders in its Shepton Mallet plant. The ciders it produces are; Gaymer's Olde English cyder, Blackthorn Cider, Diamond White, White Star, K, Addlestones, Special Vat and Natch. Two new ciders include; Gaymers Original Cider and Gaymer's Orchard Reserve
Gaymer's became a national brand but by 1961 the company had been taken over by Showerings. Following several mergers Gaymer's became part of Matthew Clark PLC in the mid 1990s. After over 200 years of cider making in Attleborough, production of Gaymer's cider was transferred to Shepton Mallet in Somerset.
With modern brewing techniques the new owners were able to replicate Norfolk water and carry on the brewing of the distinctive Gaymer's in Somerset without affecting the taste.
Gaymer's Olde English is mostly sold through supermarkets and off licence chains.
In 2004 Matthew Clark PLC integrated with Constellation Wines Europe Ltd to form Constellation Europe, part of Constellation Brands Inc which claims to be the largest wine company in the world. Gaymer's Olde English cider is still produced in Shepton Mallet, along with the other cider brands formally owned by Matthew Clark PLC under the new name Gaymer Cider Company. The current Managing director is John Mills.
The Gaymer Cider Company is also developing new ciders using the Gaymer name including Gaymers Original Cider and Gaymer's Orchard Reserve, to be marketed alongside the original Gaymer's Olde English cider.
In 2007, coinciding with a can redesign, the strength of canned Olde English was reduced from 5.3% ABV to 4.5% ABV, with no accompanying reduction in price.