Gay's the Word
is a musical with book and music by Ivor Novello
and lyrics by Alan Melville
. Its premiere performance was at the Palace Theatre
, on 17 October 1950
. It transferred to the Saville Theatre
, opening there on 16 February 1951
. It ran for 504 performances.
The story of Gay's the Word centres around Gay Daventry (the role written for and played by Cicely Courtneidge) attempting to bring a musical to London. Sadly it does not turn out as a success.