Gaming operators often sponsor sporting events, sportspeople or television coverage. For example, Bet365 sponsor snooker players and the Channel 4 coverage of The 2005 Ashes was sponsored by Betfair, both being online betting sites. In other instances, they will do stunts to get public attention. For example, many professional boxers have been sponsored by GoldenPalace.com, and sport temporary Golden Palace tattoos on their bodies.
To get around advertising restrictions, some online poker companies advertise free-play sites, like PartyPoker.net and PokerStars.net, and sometimes even call these free sites "poker schools". These sites restrict access to those of legal age, even though it is not required.
In Australia, the principle gaming agency TAB (Totalisator Agency Board) ran advertisements on TV during the 1990s, under the tagline "The Adrenaline Bet" (a play on the company's name). Since then, the TAB has been restricted from all advertising on television and other media, but is still allowed to print race dividends in the newspaper.
From September 2007 the UK will ban the advertising of around 1,000 gambling sites because they do not meet the guidelines dictated by the Department for Culture, Media and Sport.
IN BRIEF: Proposals for rules governing gambling advertising.(services of Committee of Advertising Practice)(Brief article)
Jul 20, 2006; The Committee of Advertising Practice has launched its public consultation on proposals for new rules governing gambling...