Frugging

Frugging

[froog]

In market research, frugging is "fund-raising under the guise of research". This behavior occurs when a product marketer falsely purports to be a market researcher conducting a statistical survey, when in reality the "researcher" is attempting to solicit a donation.

Generally considered unethical, this tactic is strictly prohibited by trade groups, such as CASRO and the Marketing Research Association, for their member research companies.

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