Alternatively, two people who are apparently enemies may actually be friends in private, with the apparently hostile relationship portrayed in order to deceive or for other forms of gain. Such an arrangement may even be used to cover up a secret relationship between the two parties. Or, the two people might actually like and hate each other simultaneously.
Businessweek noted that frenemies in the workplace are becoming more common due to increasingly informal environments and the "abundance of very close, intertwined relationships that bridge people's professional and personal lives. While it certainly wasn't unheard of for people to socialize with colleagues in the past, the sheer amount of time that people spend at work now has left a lot of people with less time and inclination to develop friendships outside of the office.
First used by author Jessica Mitford.
Strategies for dealing with frenemies vary. Sorrell said at UBS Media Week's conference that he wants WPP to be Google's biggest customer, but that he knows Google sees him as competition. Microsoft climbed to greatness on IBM's back, but had to go to great lengths to appease its much larger partner. Microsoft called this practice "riding the bear". Similar relationships existed between PayPal and eBay (the latter of which acquired the former after unsuccessfully competing) and YouTube and MySpace.
In the episode "Shock" the two girls involved in the main plot were frenemies. Enemies in front of the camera, but best friends when they were alone.
On February 13, 2007, comedian Stephen Colbert quoted the word frenemy on his Comedy Central show The Colbert Report during his segment "The Wørd." He used the word to describe the foreign policy between the United States and China, saying that the United States is friends with China as far as the "invisible hand of the market," but enemies as the two nations are widely considered to be international rivals in military power. He then hosted an interview with New York Times editor Sheryl WuDunn, author of the book China Wakes, to discuss whether or not China is a "friend, enemy or frenemy" to the United States.
HAVE YOU GOT A FRENEMY? They're the Pretend Friends Who Secretly Hate You and Delight in Making You Feel Bad. and Now Gwynnie's Admitted Having One, It's Time to Ask Yourself .
Apr 23, 2009; THEY criticise your loyal boyfriend, turn their nose up at your favourite outfits and induce feelings of paranoia and selfdoubt....