The territorial system was well-suited to the days before any one wrestling promotion received nation-wide television exposure. The NWA members divided up North America, as well as Japan, into territories that each promoter would "own" and operate in. Having a territory meant that no other NWA member could promote wrestling in that area. If non-NWA promoters tried to promote their show in an NWA territory, then the other member groups were obliged to send stars to help force the intruder out. Reportedly, threats of violence or physical retaliation were used against any promoters (and/or talent) who disregarded the territory system. If any member territory broke the NWA's rules, it faced expulsion, and thus risked missing out on having nationally-known wrestlers appear on their local shows. For most promoters under the NWA umbrella, the benefits of membership were well worth the dues. Usually, the NWA President's territory was the main territory of the entire alliance.
Beyond the benefit of having other promotions to draw on in case of an intruder, each territory also received periodic guest visits from the NWA World Heavyweight Champion. The champion did not have a "home territory" as such, but instead traveled from territory to territory, defending the title against the top stars of each territory. Many promoters would build up to the appearance of "The NWA World Heavyweight Champion" weeks or months in advance, making the local World title matches that much more special, and the shows they headlined more lucrative. In addition, each NWA member promotion usually produced a TV show that aired in their territory only, meaning that the local fans only saw the World champion when he came to their area, not year-round. It was not just the champion that would travel the territories; often, wrestlers from a different area would come into a territory (often the heels / "bad guys"), and run an angle or two with its top local faces ("good guys"). Also, if the local fans ever tired of a wrestler, he could go to a whole new area and perform the same act for new audiences, who would think the act was brand-new.
In the mid-1950s, serious disputes broke out within the NWA. There were antitrust problems with the government and there were a number of competing factions who wanted to replace Thesz as champion with different wrestlers such as Verne Gagne. There were also disputes over the number of dates wrestled by the champion in various parts of the country. The first break within the organization occurred in 1957 when Montreal promoter Eddie Quinn walked out of the August NWA meeting in St. Louis. Quinn had fallen out with Sam Muchnick over a number of issues. Quinn was a partner in the St. Louis territory and disagreed with how it was being run. Quinn was also angry that Muchnick had business dealings with rogue promoter (and Quinn rival) Jack Pfefer. At the time Quinn walked out, a wrestler of his named Edouard Carpentier was involved in an angle where he and Lou Thesz were both being presented around the NWA as champion. This occurred after Carpentier had a disputed win over Thesz on June 14 1957, and some of the NWA promoters considered it a legitimate title change, while others did not. The original idea was to build the idea of the "disputed" NWA title into a high profile rematch. When Quinn left the NWA, Muchnick announced that Carpentier had never been an official champion and had no claim on the title.
In 1957, the American Wrestling Association (AWA) broke away from the National Wrestling Alliance due to a dispute over the booking of the world champion. Lou Thesz was scheduled to win back the championship, despite the popularity Pat O’Connor had attained after winning it in 1959 and successfully starting the television program Wrestling At The Chase. The AWA named the then-NWA World Heavyweight Champion Pat O’Connor the first AWA World Heavyweight Champion and then gave him ninety days to defend the title. When O’Connor did not defend due to contractual obligations to the NWA, he was stripped of the title and Verne Gagne, promoter of the AWA, was named the champion. In reality, Verne was the first active world champion for the AWA. Initially, the AWA promoted out of Minnesota, and usually only ventured outside their "home territory" when working with local promoters like Jerry Jarrett in Memphis, who booked the AWA World Heavyweight Champions through the late 1970s and 1980s. When Vince McMahon started to expand to a national level, the AWA tried to counter him by working together with various promotions in the "Pro Wrestling USA" initiative. In the end, the AWA folded in 1991, when their attendance fell to unprofitable levels.
Afterward, Quinn saw the financial possibilities in the Carpentier situation and began to negotiate with factions within the NWA. He offered to have Carpentier lose a title match to their prospective champion thus giving them if they decided to break away a legitimate claim on the world title. In 1958, it was arranged that Carpentier would drop his title to Gagne in Omaha. But at the same time, Quinn also arranged for Capentier to drop his title in Boston to Killer Kowalski which formed the basis for the AAC/Big Time Wrestling (Boston) title which lasted until 1975. Gagne tried for two more years to work things out with the NWA but finally in 1960 left the organization forming the American Wrestling Association. Gagne's win over Carpentier was used to legitimize the world championship status of the AWA title.
In 1959, Quinn began negotiating with the Los Angeles NWA affiliate. The promotion recognized Carpentier as NWA champion in 1959. In June 1961, Carpentier dropped the title for a third time to Fred Blassie. The promotion then left the NWA officially and became the World Wrestling Association (WWA) until it returned to the NWA in 1968.
Muchnick's replacement at the NWA's helm in 1960 was Toronto's Frank Tunney; he in turn was succeeded by Fred Kohler, who was the main booker for the new NWA World champion, "Nature Boy" Buddy Rogers. October 1962 saw Rogers defeat Kowalski, a match which was promoted by Doc Karl Sarpolis, the NWA member promoter in Amarillo, Texas. As a result, Sarpolis rose to the NWA presidency. In 1962, the NWA World Heavyweight Champion was, again, Rogers. Vincent J. McMahon began planning to take Rogers away from the NWA to start a new promotion. The NWA, however, stripped Rogers of the NWA title in Toronto in 1963. After the loss, McMahon withdrew from the NWA and created the World Wide Wrestling Federation (now World Wrestling Entertainment) with Rogers as the star performer. The WWWF recognized Rogers as its first World champion in April 1963. The promotion claimed that Buddy Rogers won a title tournament in Rio De Janeiro, a tournament that did not in fact exist. Although both Verne Gagne and McMahon promoted their own World champions, their promotions continued to have representatives on the NWA Board of Directors and regularly exchanged talent with NWA promotions.
In the 1980s, NWA member Georgia Championship Wrestling (GCW) was sold to McMahon and merged into the WWF, with the WWF taking over GCW's long time TV slot on TBS. Meanwhile, to hold off the threat of the WWF, Charlotte, North Carolina-based Jim Crockett Promotions decided to unify certain NWA territories and "go national" itself. Accordingly, Jim Crockett, Jr. began buying out some of the other NWA member promotions or, in some cases, allowed them to quietly die and just absorbed their rosters. Because of his acquisition spree, and because he failed to consistently match the WWF's ambitious marketing, TV production values, and merchandising, Crockett was facing bankruptcy by the late 1980s. In turn, Ted Turner bought Jim Crockett Promotions (JCP) and renamed it World Championship Wrestling (WCW). With the backing of Turner’s money, it grew into a national promotion. With time, WCW became the main NWA territory with the JCP versions of the Tag-Team, United States, and Television Champions being recognized on a national scale. Up until this point only the NWA World Heavyweight Championship and NWA World Junior Heavyweight Championship had had national recognition. WCW was still a member of the NWA, but with time felt that the NWA needed WCW more than WCW needed the backing of the NWA, especially since both WCW and the WWF toured the entire country instead of staying within a confined territory. To make matters even more confusing, WCW spent much of 1992 and 1993 recognizing and promoting both WCW-brand World Champions and NWA-brand World Champions.
Another promotion that withdrew from the NWA to operate on their own was Mid-South Sports. Originally owned by Leroy McGuirk (who booked the NWA World Junior Heavyweight Champion for the NWA), the promotion was sold to Bill Watts in 1979. Watts changed the name of the promotion to Mid South Sports and declined to join the NWA. Watts did have a working agreement and exchanged talent with Jim Crockett Jr., allowing him to book the NWA World Champion. In 1986, Watts renamed the promotion the Universal Wrestling Federation in a bid to expand nationally, but was eventually bought out by Jim Crockett Promotions in March 1987, after going bankrupt.
In 1986, promoter Fritz Von Erich withdrew World Class Championship Wrestling (WCCW) from the NWA in a bid to become a national promotion. They joined up with another former NWA member, the Continental Wrestling Association (CWA) and the AWA to try to compete with WCW and the WWF, but soon fell apart due to interpromotional politics. WCCW and the CWA later merged to form the United States Wrestling Association, which folded in 1997. Abroad, the defections of Empresa Mexicana de Lucha Libre, All Japan Pro Wrestling and New Japan Pro Wrestling in the mid-1980s was mostly regionalized as not many American fans followed or even knew about these promotions.
In 1994, Philadelphia-based Eastern Championship Wrestling (ECW) withdrew their membership from the NWA in somewhat surprising fashion. As one of the most popular independent promotions of the early 1990s, they hosted a tournament to crown a new NWA World Heavyweight Champion after WCW had withdrawn from the NWA. The finals of the tournament saw Shane Douglas defeat 2 Cold Scorpio for the world title. Then, in a surprising turn, Douglas threw the title belt to the ground, claiming that he did not want to be the champion of a promotion that died "seven years before" (when JCP was sold to Turner). He then announced that ECW's new name was Extreme Championship Wrestling, and he was the ECW World Heavyweight Champion.
After the AWA's bankruptcy in 1991 and the secession of ECW in 1994, the NWA wasn't what it once was. Through the mid to late 1990s, the all-but-forgotten organization was left with a small collection of independent promotions during the peak of the Monday night ratings war between WCW and the WWF.
In a bid to become the "number two" national wrestling promotion, Total Nonstop Action Wrestling (TNA) split from the NWA in 2004. TNA was founded in 2002 as NWA: TNA and quickly came to hold exclusive booking rights to the two NWA world titles (Heavyweight and Tag-Team). In 2004, TNA withdrew from the NWA, but cut a deal with to keep the promotional rights to the NWA World Heavyweight and Tag Team championships until 2014, thus leaving the NWA without an official world heavyweight title for the first time since its inception. However, due to TNA not reporting to the NWA about title changes in accordance to NWA bylaws, TNA and NWA worked out a split and the titles were returned to the NWA on May 13 2007. The NWA began a tournament in June 2007 to crown a new NWA World Heavyweight Champion.
In order to join the NWA, a promoter must have been operating for at least one year in a territory uncontested by any other NWA member, and their application must be approved by a majority vote of the Board of Directors -- although, there are numerous exceptions to this bylaw currently within the organization. In August 2005, the presidency of the NWA was dissolved and the duties of the office assumed by the Board of Directors, following the resignation of Ernie Todd (promoter of NWA: Canadian Wrestling Federation). On his promotion's website, not only did he explain his reasons for resigning from the NWA and its Board of Directors, but Todd stated that he would be joining AWA Superstars of Wrestling. Other members on the NWA's message board posted their thoughts on Todd's departure, and his decision to join AWA Superstars of Wrestling. It was announced on the NWA's website on Monday, October 10, 2005, that current NWA legal counsel Bob Trobich would become its new Executive Director. As NWA Executive Director, Trobich is the primary contact and decision maker for all NWA business.
The NWA is not an organization restricted to the United States alone. At various points, promotions in Mexico, Canada, the Caribbean, Japan and Australia were members, further strengthening the "World" aspect of the group. Frank Tunney Sports was a Canadian promotion that was a long-time member of the NWA, with its promoter serving as the NWA President in the early 1960s. Frank Tunney Sports withdrew from the NWA when it was incorporated into the WWF in 1984.
Another Canadian promotion that was a key member in the NWA, until being bought by the WWF in the 1980s, was Stu Hart’s Stampede Wrestling in Calgary, Alberta, although when it was relaunched in 1999, it did not become a member of the NWA. Another Canadian territory, encompassing Nova Scotia, New Brunswick and Prince Edward Island, was known as the Eastern Sports Association, and operated only in the summer months. The promotion dissolved in 1977, and promoter Al Zink’s subsequent ventures into wrestling were not affiliated with the NWA. Out of Vancouver, British Columbia came promoters Gene Kiniski and Sandor Kovac’s NWA All Star Wrestling, which was a member until 1985, and then recognized a fictitious sanctioning body known as the "Universal Wrestling Alliance."
In Mexico, the primary NWA member was Empresa Mexicana de la Lucha Libre (now called CMLL). Founded in 1933, it precedes the creation of the NWA. EMLL joined with the NWA later on, but broke away from the group in 1980. Despite not being a member of the NWA since 1980, CMLL still recognizes three titles with NWA lineage: NWA World Light Heavyweight Championship, NWA World Middleweight Championship & NWA World Welterweight Championship, which are all unsanctioned and only defended at CMLL events.
In the Caribbean, long-time promotion the World Wrestling Council, owned by Carlos Colon and based out of Puerto Rico, was a member from 1973 until 1988, when the territory concept became semi-obsolete due to WCW’s growth. Rival Puerto Rican promotion International Wrestling Association, founded in 1994 by Victor Quiñones, was a member of the NWA from its inception until its withdrawal in 2001.
The NWA’s presence in Japan was established in 1953, when Japanese wrestler/promoter Rikidozan founded the Japan Pro Wrestling Alliance, which quickly became the main promotion in Japan. In 1972, the JPWA’s two top draws Giant Baba and Antonio Inoki left to form their own promotions, All Japan Pro Wrestling (AJPW) and New Japan Pro Wrestling (NJPW) respectively. As a result, the JPWA soon folded. AJPW became an NWA member upon its inception in 1973 and stayed until the late 1980s. NJPW was also a member of the NWA at various points between 1975 and 1985, mainly in order to gain control of the NWA World Junior Heavyweight Championship. In 1992 and 1993, NJPW joined with the NWA once more to re-establish and promote the NWA World Heavyweight Championship, but left the NWA when WCW withdrew. NJPW returned to the NWA in 2004, again mainly for the NWA World Junior Heavyweight Championship, and it is not a connection that is strongly emphasized. Between NJPW's departure in 1993 and its return in 2004 NWA representation in Japan was scattered among a few independent promotions: the International Wrestling Association of Japan (1994–1996); the Wrestle Yume Factory (1995–1997), the Universal Fighting Organization (1999–2000); and Pro Wrestling ZERO-ONE (2001–2004). In June 2007, it was announced that the Inoki Genome Federation would replace NJPW as the Japanese affiliate of the National Wrestling Alliance. In February 2008, however, New Japan returned to the NWA.
The most visible NWA member promotion in the United States recently was NWA Wildside. It aired 300 consecutive weeks of syndicated television before closing in April 2005, when the promoter, Bill Behrens, signed a deal to work as a television syndicator for WWE. NWA Pro Wrestling, operated out of Los Angeles by David Marquez and John Rivera, has been successful in running arena events throughout the American Southwest using top Lucha Libre stars to draw houses. NWA Pro Wrestling also has affiliates throughout California and New Jersey. Explosive Pro Wrestling, a joint promotion in Western Australia and South Australia, makes up the Alliance's newest Australian member after the failed NWA Australia venture.
The largest and most successful member promotion of the NWA was New Japan Pro Wrestling, the second-largest and most profitable wrestling promotion in the world (after WWE). NJPW was sanctioned by NWA member and wrestler, Antonio Inoki, who at times has also sanctioned Zero One and the Universal Fighting Organization as NWA promotions. NJPW holds events consistently throughout Japan, and has also run shows in Europe and the United States. However, it is no longer an NWA territory, as Inoki transferred the rights to his Inoki Genome Federation when he left New Japan.
The late 1990s also brought in the first European member, NWA UK Hammerlock. Due to European recognition of the UK-based All Star Promotions World Heavyweight Championship and the match rule differences (matches in Europe were usually divided into rounds), the NWA did not have a presence in Europe in its heyday.
| # | President | Term | Home promotion |
|---|---|---|---|
| 1 | Paul "Pinkie" George | 1948–1950 | NWA Iowa |
| 2 | Sam Muchnick | 1950–1960 | Sam Muchnick Sports Attractions / St. Louis Wrestling Club |
| 3 | Frank Tunney | 1960–1961 | Maple Leaf Wrestling |
| 4 | Fred Kohler | 1961–1962 | NWA Chicago |
| 5 | Karl Sarpolis | 1962–1963 | NWA Western States Sports |
| 6 | Sam Muchnick | 1963–1975 | St. Louis Wrestling Club |
| 7 | Jack Adkisson | 1975–1976 | World Class Championship Wrestling |
| 8 | Edward Gossett | 1976–1978 | Championship Wrestling from Florida |
| 9 | Bob Geigel | 1978–1980 | Central States Wrestling |
| 10 | Jim Crockett, Jr. | 1980–1982 | Jim Crockett Promotions |
| 11 | Bob Geigel | 1982–1985 | Central States Wrestling |
| 12 | Jim Crockett, Jr. | 1985–1986 | Jim Crockett Promotions |
| 13 | Bob Geigel | 1986–1987 | Central States Wrestling |
| 14 | Jim Crockett, Jr. | 1987–1991 | Jim Crockett Promotions |
| 15 | Jim Herd | 1991–1992 | World Championship Wrestling |
| 16 | Seiji Sakaguchi | 1992–1993 | New Japan Pro Wrestling |
| 17 | Howard Brody1 | 1993–1995 | NWA Florida |
| Dennis Coralluzzo | Championship Wrestling America | ||
| Steve Rickard | All-Star Pro Wrestling | ||
| 18 | Steve Rickard | 1995–1996 | All-Star Pro Wrestling |
| 19 | Howard Brody | 1996–2001 | NWA Florida |
| 20 | Jim Miller | 2001–2002 | Pro Wrestling eXpress |
| 21 | Richard Arpin | 2002–2003 | NWA Tri-State |
| 22 | Bill Behrens | 2003–2004 | NWA Wildside |
| 23 | Ernie Todd | 2004–2005 | Canadian Wrestling Federation |
| 24 | Robert Trobich2 | 2005– |
| Championship | Current champion(s) | Date won |
|---|---|---|
| NWA World Heavyweight Championship | Adam Pearce | September 20 2008 |
| NWA World Tag Team Championship | Los Luchas(Phoenix Starr & Zokre) | February 10 2008 |
| NWA World Junior Heavyweight Championship | Mike Quackenbush | May 11 2007 |
| NWA World Women's Championship | MsChif | April 27 2008 |
| NWA North American Heavyweight Championship | Mike DiBiase Jr. | December 8 2007 |
| NWA North American Tag Team Championship | First Klass Brandon K & Sterling James Keenan | September 6 2008 |
| NWA National Heavyweight Championship | Crusher Hansen | April 18 2008 |