is a term used to denote a relatively new type of non-fiction literature written for and marketed to young men in a politically incorrect
fashion. The genre's two founding authors are George Ouzounian
, who writes under the pen name Maddox
, and Tucker Max
Fratire features male protagonists, usually in their twenties and thirties, in their quest for masculinity. This can include involvement with women, alcohol and other subjects that may be considered immature by some. The genre was popularized by Tucker Max
's I Hope They Serve Beer in Hell
's The Alphabet of Manliness
. More generally, it is said to include the Miller Lite Man Laws
and the Burger King
"I Am Man" commercial. According to one of the authors, "fratire as a genre represents the non-mainstream literary reaction to the feminization of masculinity," although not all the books address this so directly.
Origins of the term
Fratire is a portmanteau
. The term was introduced by The New York Times
reporter Warren St. John
in an article titled "Dude, here's my book
" in 2006, supposedly it was the only word allowed by the editor. Tucker Max, after first hearing the term during a telephone interview with St. John, said,
"Great Holy Jesus. Warren, that is awful. First off, I wasn't in a fraternity. Neither was Maddox. In fact, none of the writers you are profiling in your article was in a frat. Please, call it anything else."
The term aimed to classify the recent publication of male-centric books that focused on alcohol and sexual themes. Publishers continued to push the genre as a sales tactic. After the success of the books published by Max and Maddox, publishers and reporters attempted to capitalize on the trend with new iterations of the word, including "lad lit," "dicklit," "frat-lit" and "menaissance.
Criticism of fratire
of The New York Times
described the genre as "misogyny
for sale. Lafsky wrote that fratire authors were profiting by fueling young male anger concerning societal demands for equality. In a Salon.com
interview, Ouzounian said his writing was a nostalgic parody of old-fashioned masculinity and that society had moved too far forward to return to those concepts. In an interview with Public Radio International
, Maddox offered the suggestion that the misogyny often associated with the genre of fratire had become more acceptable because women are stronger than they've ever been in society, and that singling out women as the only group not okay to lampoon is a sexist act in itself. In a 2008 editorial, Kira Cochran of the New Statesmen
disputed that idea, stating there still remained much inequality between men and women. Cochran called the fratire genre a regression to old-fashioned sexism "presented under the veil of irony.
- Ohern, Adam Dude, where's my book? Fratire: a new literary genre The Arkansas Traveler, Oct. 15 2007
- Lee Eugene, Serious Art, Frat-guy Fun, The Daily Californian, University of California Berkeley, February 8, 2007
- Davis, Johnny The frat pack The Independent, London, July 30 2006
- Fratire section on Gawker.com
- Ann Johnson The Subtleties of Blatant Sexism , Communication and Critical/Cultural Studies, Volume 4, Issue 2 June 2007 , pages 166 - 183 (Discusses fratire in an examination of The Man Show as a trend of sexism in culture.)