Originally recruited by an advertisement on craigslist in 2004, the original American lineup consists of seven Frag Dolls (known by their gamer tags): Brookelyn, Eekers, Jinx, Katscratch, Rhoulette, Seppuku and Valkyrie. Rhoulette, a full-time Ubisoft employee, helped initiate the group Eekers, one of the original seven Frag Dolls, left the group in August 2005; Katscratch, another original team member, left in May 2006. In May 2006 two new Frag Dolls, Calyber and Psyche, were recruited as part of an online reality show produced by GameTrailers with website co-host Amanda MacKay following the action.
The American Dolls have attracted a lot of media attention, primarily because they are female gamers; in gaming, women players are seen as rare. Not all the media attention is positive. In the past, the Frag Dolls have come under fire for their collective appearance, with claims that the team members are models or booth babes rather than legitimate gamers. The team cites tournament participation and appearances at women's interest conferences as evidence of their intent.
The Frag Dolls fulfill many functions for Ubisoft, from attending industry events to playing competitively, both online and offline. Leveraging their media presence, the team members have acted as ambassadors of competitive gaming, touring with the Major League Gaming console professional circuit in the 2005 season as well as the 2007 season. In December 2006, they placed first in the Rainbow Six: Vegas tournament at CPL (Cyberathlete Professional League), making them the first all female team to win a pro circuit tournament.
Much of their press has indicated that promoting professional gaming isn't their only goal. The Frag Dolls mission is to encourage more women to play video games, and to prove that women can enjoy the same games as men. As well, the team has been known to actively promote games published by Ubisoft both during interviews and events.
Katscratch, Valkyrie and Rhoulette spoke at the Women's Gaming Conference in Austin, TX (October 2005) about their role as Frag Dolls and how they are attempting to reshape the image of female gamers and raise industry awareness of the female market. In February 2006 the Frag Dolls attended the Women in Games International conference in San Francisco, CA, speaking on panels and roundtable entitled "Women Who Play." They repeated the appearance at the Women in Games International conference in Dallas, TX (April 2006).
During Quakecon 2007, the Frag Dolls announced an open casting call looking for new members. Applicants were also able to apply online through August 5th, 2007. The 8 finalists were flown into Seattle, WA for the Penny Arcade Expo and after much deliberation over 4 days, two new members of the team were chosen - Pyra and Mischief.
It appears that the heavy focus on competitive gaming has been dropped with the UK team. The group places heavy focus on showing everyone that games can be fun, rather than acting as ambassadors for professional gaming, as the original American team has been shown to do in the past. This may be due to a difference in culture between the US and UK or due to limitations of the team's small size.
As of June 30th Frag Doll uk was dissolved
In December 2007, Arwen announced in a blog entry on Myspace that the group was disbanded by Ubisoft for reasons unknown.
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