The Filet-O-Fish (also FishMac or McFish) is a fish sandwich sold by the international fast food chain store McDonald's.
The Filet-O-Fish contains a battered fish
patty made mostly from whitefish
, half a slice of processed cheese
and tartar sauce
made with dill relish
, and Filet seasoning on a steamed bun.
- Fish Filet Deluxe - Another Deluxe Sandwich that failed (see Arch Deluxe), it replaced the Filet-O-Fish. The fish portion was enlarged, a whole piece of cheese was used instead of a half piece, lettuce was added, and this was all placed on the potato roll used for the other Deluxe sandwiches. After the Deluxe Line failed, the Filet-O-Fish was brought back.
- Double Filet-O-Fish - Two fish patties and extra cheese, available in some markets.
In some non-English-speaking countries, it is called FishMac, McFish or Fish Filet; the former name was changed to Filet-O-Fish in Germany in 2006/2007.
The sandwich was introduced by a McDonald's franchise
, Ohio, in response to declining sales at restaurants on Fridays, due to the Catholic
practice of not eating meat on Fridays at the time, and now mostly during Lent
. Created by young enthusiast Lou Groen, it has become popular with people who cannot eat meat-based products offered, particularly Muslims
who are more inclined towards eating meat that is Halal
, and, similarly, Jews
who are prohibited from eating non-kosher
meat. It is also a popular product among Asian
The patty size was increased 50% in 1996 during the Arch Deluxe marketing . However in 2000, in an effort to increase profitability, the fish patty was reduced in size by approximately 10% .
In 2006, McDonald's launched an entertainment website dedicated to Filet-O-Fish. In 2007, the site was enhanced with additional games and extensions to mobile phone
downloads as well.