These brands include decorative ones like Eve, marketed strictly toward women like Virginia Slims, or as evening-out styles like Sobranie Cocktail or Sobranie Black Russian. Many fashion houses have lent their name (through a licensing agreement) to cigarettes; Yves Saint Laurent is probably the most successful of these, (even though he admitted in a 1968 interview he smokes, but not his namesake brand, as he "does not like the flavour"), though many other brands have been marketed, from time to time, in select international markets: Givenchy, Versace, Pierre Cardin, Christian Lacroix and Cartier (a jewelry house).
In the 1980s and early 1990s, manufacturers created longer, 164 millimeter versions of several ladies' cigarettes, an example of which can be seen in the Madonna video Vogue. However, finding only a small niche market, the machines that produced them have since been dismantled.
Brands on the catwalk: Lauren Henderson investigates how the close relationship between star designers and fashion brands can be managed effectively.(Brand Papers)
Apr 01, 2004; In the fashion world, star designers are intimately entwined with their brands. Is 'designer as brand' a risky strategy or does...
RUSSIAN AROUND; EUROPEAN FASHION BRANDS ARE SCRAMBLING FOR REAL ESTATE IN RUSSIA, A BURGEONING MARKET FOR LABELS THAT CONNOTE LUXE.
Apr 05, 2004; Any Russian with a taste for life's luxuries knows his Beluga from his Sevruga, his Stolichnaya from his Ikon. And these days he...