Fanta is a global brand of fruit-flavored soft drinks from the The Coca-Cola Company. There are over 70 flavors world-wide; however, most of them are only available in some countries. The brand was originally introduced in Germany in 1940, and was purchased by Coca-Cola in 1960. Today it is available in 180 countries.
Using apple fiber remaining from cider pressing and whey, a byproduct from cheese manufacture, Fanta was created and became quite popular. The original German Fanta had a yellow color and a different flavor from that of Fanta Orange. The flavor varied throughout the war, depending on the ingredients used.
The name 'Fanta' was coined during an employee contest to name the new beverage. Keith told them to let their Fantasie (German for "imagination") run wild. On hearing that, salesman Joe Knipp spontaneously arrived upon the name Fanta.
After World War II, Fanta was introduced to the United States by Coca-Cola, and in 1960 they bought the trademark. What had been known as Fanta Klare Zitrone ("Clear Lemon Fanta") in Germany, was introduced to the United States as Sprite in 1961 to compete against 7-Up. Fanta Orange is the most popular Fanta flavor, available in 180 countries. In terms of volume, Brazil is the largest consumer of Fanta in the world, followed by India. Fanta remains more popular in Europe and South America than in the United States.
In some markets, Coca-Cola also has spun off various diet Fanta varieties including Fanta "Z" and Fanta Zero Orange.
Spanish Fanta Orange formulation:
United States Fanta Orange formulation:
British Fanta Orange formulation:
The combination of sodium benzoate and ascorbic acid (vitamin C) in some soft drinks may potentially lead to the formation of benzene. Benzene is a known carcinogen. However, Fanta has not been shown to contain benzene above the limits set by the EPA for drinking water.
The Fantanas were parodied several times on the US show, "MADtv", during their 10th season, with former cast member Paul Vogt portraying yet another member of the group called 2 liter Beth: a fat, leering, sexually provocative, food-obsessed young woman with what could be called an "all-purpose", generic Latin accent.
Around 2003 the Fanta website allowed people to produce their own films, based on their televised advert. The advert featured people in a foreign country, with comic subtitles for their language. The Fanta Shokata website let people do similar with a variety of video clips. This became a huge attraction to the site, and has since become a well remembered and celebrated part of the Community of Myth's historic culture - the only time Fanta itself has become part of an internet meme.
In the United States, commercials for Fanta come with the tag line, "Wanna Fanta, don't you wanta?" It was changed to "Wanna Fanta, Fanta Fever!" when the Fanta Fever drink was introduced.
In 2008, Jonti Picking (alias 'Weebl') was commissioned to produce a series of Flash animated web toons/games to advertise the product within the UK. Located on Picking's 'Weebl's Stuff' site (made popular for his own independent animations), the series focuses on Jimmy 2 Hats (a short, squeaky voiced man) and The Evil Ruler of the Hades Cluster (a tall, raspy voiced alien) whose attempts to have fun are threatened by a group of Marvin Martian-like police officers enforcing an official 'No Fun' law. The cartoons take a self mocking approach, similar to many of Picking's other commercially commissioned animations. Fanta is constantly referenced as being the most fun thing in existence in a range of increasingly unsubtle ways.
Fanta risks diluting its core brand values: Coca-Cola is planning yet another Fanta variant--Apple Splash--even though rival Tango has seen fit to prune its range.(News Analysis)
Nov 06, 2003; The biggest surprise about Coca-Cola's decision to launch an apple version of Fanta in the UK is that it has taken the...