Metalysis Ltd. owns the worldwide exclusive rights to exploit the process for all metals and alloys.
The calcium mobility in the melt is both a blessing and a curse: it's a blessing for providing this calciothermic reduction of titanium dioxide, but a curse when it comes to current efficiency, because the cathode-reduced metallic calcium can also wander back to the anode, and get reoxidized with the evolved gases there. For this reason, the electrolytic production of pure calcium metal from its molten chloride involves an iron rod cathode that must be gradually raised, and a layer of calcium metal deposits as a continuation of the iron rod. Should the calcium rod be left to soak in the molten salt, it would simply wash away as it forms, and recycle to the anode. For this and other economic reasons, the commercial calcium metal production is done via the aluminothermic reduction/calcium vapor vacuum distillation route instead of an electrolytic one, similar to how magnesium is produced via the silicothermic Pidgeon process. Still, considering that the highly uneconomical batch-based Kroll process can take 2-5 days for a single batch to complete, the coulombic current efficiency losses in the FFC Cambridge process might be quite tolerable. Ion recycling between cathode and anode can be helped by using suitable electrolyte separating diaphragms.
The FFC process is much simpler in operation and uses less energy than many current industrial technologies, such as the Kroll process, and promises a great potential for cheap production of useful reactive metals such as titanium, zirconium and tantalum. Its other advantage is to produce various metal alloys directly from mixed metal oxide powders, which will offer more savings in energy and operation cost. It is also scientifically interesting because the electrolysis can be carried out on an insulator oxide, such as zirconia and silica. The process can extract pure oxygen gas from oxide based minerals. This is useful, for example, for generating oxygen gas on the Moon from lunar rocks (ilmenite, FeTiO3) to support space travel and celestial habitation.