Excel Entertainment Group, Inc.
is a media conglomerate
based in Salt Lake City, Utah
. Founded by former Disney
executive Jeff Simpson
, Excel began when four LDS
-oriented record labels and the separate Excel Distribution company were acquired. Excel Entertainment Group is best known for its consistent flow of products targeted toward Latter-day Saints
and particularly the distribution of many pieces of LDS cinema
On November 15, 2004 Excel and Deseret Book announced they would be merged into one company, with Jeff Simpson taking the role of executive vice president. Most of Excel's 45 employees will be managed somewhat autonomously under the "Excel" brand. A handful of producers in Excel's music division will be transferred to Deseret Book headquarters. Both companies are privately-held and exact terms of the acquisition are unknown.
Excel Entertainment Group's subsidiaries