Etiler is famous for its upmarket cafés, pubs, night clubs, restaurants, gyms, coiffeurs, fashion shops and shopping malls, such as Akmerkez and Mayadrom Uptown. It is a favourite district among Istanbul's elite. The quarter also has many villas and private residences.
The name Etiler means Hittites, as it was fashionable in the early years of the Turkish Republic to give the names of ancient Anatolian civilizations to the new districts of Istanbul. A similar example is the neighbouring quarter of Akatlar which means Akkads, another ancient civilization from the history of Anatolia.