For example, a certain flight may have a calculated ETA based on the speed by which it has covered the distance traveled so far. The remaining distance is divided by the speed previously measured to roughly estimate the arrival time. This particular method does not take into account any unexpected events (such as new wind directions) which may occur on the way to the flight's destination.
ETA is also used metaphorically in situations where nothing actually moves physically, as in describing the time estimated for a certain task to complete (e.g. work undertaken by an individual; a computation undertaken by a computer program; or a process undertaken by an organization).