was a sub-label
of Def Jam
started by former CEO
Shawn Carter, AKA Jay-Z
. This sub-label focused on signing international artists, including reggaeton
artists, much like Bad Boy Latino
. "OG" Juan Perez was appointed the president of the label and Cipha Sounds
was the senior vice president (until he got a job at MTV
in 2006). Roc La Familia was an extension of Roc-A-Fella Records and headquartered in New York
. Roc La Familia featured a broad array of artists encompassing such musical genres as Latin hip hop
and more. The first signee to the label was Houston
based rapper Aztek Escobar
. The only albums released from the label came from famed artists Hector "El Father"
(Roc La Familia & Hector Bambino 'El Father' Present Los Rompe Discotekas
-- June 27, 2006) and N.O.R.E.
(N.O.R.E. y la Familia...Ya Tú Sabe
-- July 18, 2006).
Roc La Familia has since folded. The whole staff has reportedly been dismissed. A number of artists, such as N.O.R.E. have been complaining of the lack of promotion for some time. They plan on releasing a greatest hits CD, which will allegedly fulfill a contractual obligation with Def Jam.