Elusive

Elusive became the first single for British singer/songwriter Scott Matthews and was released on the 18th September 2006. The single received much airplay from BBC Radio DJs Jo Whiley, Dermot O'Leary, and Zane Lowe between August 7-10, Lowe played "Elusive" once each night as his chosen Single of the Week. Matthews also visited the station to perform "Elusive" and other songs from the album in May and August 2006. In May 2007, he won the Ivor Novello Award for "Best Song Musically and Lyrically" which saw 'Elusive' beat strong competition from the likes of the Arctic Monkeys.

The track was used in 2008 to good affect by UK television company Channel 4 for their advertising campaign surrounding the final season of The Sopranos, which aired exclusively on their digital channel E4. The haunting familiarity of Matthews voice and the chords were fitting as the campaign signified the end of the series, as well as the end of an era.

References

External links

• Official site
• BBC Black Country Music Page for Scott Matthews