Elan is a world-famous Slovenian company, specializing in the production of sporting goods. It is best known for its skis and snowboards. Other products include sailboats from 30 to 50 ft length, motor yachts, apparel (mostly sportswear), equipment for sports facilities. The brand-name became better known in the 1970s, when Swedish skiing ace Ingemar Stenmark won three consecutive Alpine skiing World Cups on Elan skis. Two decades later this company changed the ski industry by marketing the shaped or parabolic ski.
The Elan Group consists of 20 interlinked companies under the joint ownership of the Skimar company. Most of the group’s companies use the Elan brand-name and logo as part of their projects, products and services. The company's headquarters are located in Begunje, Slovenia, while its various manufacturing companies are scattered throughout Central Europe: Elan skis and sailing yachts are made in Slovenia, Elan snowboards are manufactured in Austria, and its motor yachts are produced in Croatia. The group markets its products through independent distributors in 46 countries over the world, with marketing taken over by Elan’s own companies in North America, Japan, Germany, and Switzerland.