Apart from Easy Finder, two additional publications (Eat and Travel Weekly (飲食男女) and Trading Express/Auto Express) (交易通/搵車快線) are included free of charge. Those three booklets cover the latest trends, for instance, fashion, hot gossip, horoscopes, food, fitness, etc. The average net circulation per issue reached 118,720 (April 1 - June 30, 2003) according to Hong Kong Audit Bureau of Circulations.
Easy Finder published its last issue (No 800) on May 22, 2007. Eat and Travel Weekly and Trading Express/Auto Express continue to published and are included from issue No 801 with FACE Weekly, a new magazine under the same stable of Next Media. The official website of Easy Finder is now re-diverted to FACE Weekly's new website.
Easy Finder maintains a heavy coverage of entertainment news. Since teenagers in Hong Kong are interested in local entertainment and show business, Easy Finder puts a lot of emphasis on entertainment news. Even when some of the reports are just rumors without solidity, they still appear on the cover if they are attractive and sensational enough.
Easy Finder is a market-oriented publication which tries to supply for what it perceives to be what young people desire. Images of sexy or even half-naked models appear on the cover. It covers a lot of sensitive topics such as sex, drugs, and even suicide. Reports on crimes such as murder and prostitution are often seen in this magazine. Such negative but shocking topics are the selling points of this magazine and these have undoubtedly attracted young readers.
However, it has also raised strong argument among the society. Many people claim that such awful and sexual pictures and topics will bring serious and harmful effects to the teenagers. This makes Easy Finder the most controversial magazine in Hong Kong. A lot of people do not accept the magazine, but the circulation stands.
On August 22, 2006, Hong Kong tabloid magazine Easy Finder published a series of photos of Gillian Chung inside a changing room after a Twins concert at the Arena of Stars in Genting, Malaysia. The pictures were taken while she was in the changing room with her personal assistant. One of the cover photos shows Chung's bare back as she is fixing her bra backstage. Her breasts are not revealed. A second, smaller cover photo shows Chung undressed and naked from the shoulder up. Hong Kong celebrities such as Jackie Chan staged a public protest denouncing the magazine's irresponsible actions.
The Hong Kong Television and Entertainment Licensing Authority received 2,875 complaints regarding the revealing photos and the incident was referred to the Obscene Articles Tribunal for further action. On November 1, 2006, Easy Finder lost its appeal against an obscenity ruling on the published article and pictures . In the appeal, a panel consisting of one Magistrate and four lay members, upheld the judgement, branding the article obscene, and saying it was a "calculated act of selling sexuality which is corrupting and revolting" . During an interview of Jimmy Lai (founder of Next Media, Easy Finder's publisher) on the television show By My Guest, he apologized to Gillian and claimed that he will return all the negatives of the photos.