According to Dot Dot Dot's own website, "Since its conception in 2000 DDD has immatured into a jocuserious fanzine-journal-orphanage based on true stories deeply concerned with art-design-music-language-literature-architecture and uptight optipessimistic stoppy/revelatory ghostwriting by friendly spirits mapping b-sides and out-takes pushing for a resolution in bleak midwinter through late summer with local and general aesthetics wound on an ever tightening coil."
Given the magazine's exceptional (and exceptionally self-aware) looseness, the focus of each issue is hard to discern. In browsing the magazine a few topics emerge. For example, essays in Dot Dot Dot 5 include "The Beatles/Stones Dialectic" and an essay on Bill Drummond. Dot Dot Dot 6 has essays on field guides, Tibor Kalman and the book covers of Fred Troller. Dot Dot Dot 7 has material on the typography of the 1968 Olympics, Brian Eno and handwritting found on currency. The eighth Dot Dot Dot includes contents on the Black American Express Card, Wire album art and "Towards a Representation of the English Breakfast as a Modular System." Dot Dot Dot 9 includes essays on the logos of film studios, the album art of Stereolab, the art of Tyija magazine and the art of Edward Wadsworth. The essays of Dot Dot Dot 11 discuss Saul Bass, Samuel Beckett, John Peel, Wyndham Lewis and Mark E. Smith. Essays in Dot Dot Dot 12 touch on Benjamin Franklin, the band Black Flag and the word "Kafkaesque."