Discover Mills is a 1.2 million square foot, single story
shopping mall in
Lawrenceville, Georgia with over 180 specialty retailers. The mall features 14 anchors as well as a variety of theme restaurants, casual dining and entertainment venues. Discover Mills is the first mall in the United States to have
naming rights.
Discover Card has naming rights with
The Mills Corporation from the mall's opening in November 2001 through 2011, hence the tag line "Where Discover Card Is The Smart Choice". Discover Mills opened as an outlet mall, but has begun to evolve into an entertainment mall, with the additions of
AMC Discover Mills 18 on
December 17,
2003 and Medieval Times on July 21 of 2006.
Simon Malls is the current owner of Discover Mills from the Mills Corporation's acquisition. The mall sells SIMON Discover gift cards. When the mall was first planned in 1998, the mall name was "Sugarloaf Mills" named from the Sugarloaf Parkway road on which the mall is located.
Anchors & Majors
References
External links