This moniker was first coined by Paul Kafasis, CEO of Rogue Amoeba, to distinguish this new group from the “Old School” who produce cleaner, simpler interfaces for their applications. It refers to the software company Delicious Monster and their product, Delicious Library, which Kafasis sees as largely responsible for the shift in attitude among some developers. The name may have been meant as an insult, but its intended targets have regardless adopted it as their own.
Recently, the companies or software products first given this nickname have set up a website and regularly schedule parties or meetups to coincide with events organised by Apple such as Macworld Conference & Expo or WWDC.