Dagmar (November 29, 1921 – October 9, 2001) was an American actress, model, and television personality of the 1950s. As a statuesque, busty blonde, she became the first major female star of television, receiving much press coverage during that decade.
After her marriage to Angelo Lewis in 1941, she moved to New York where he was a Naval officer, stationed at Navy Ferry Command on Long Island. She adopted Jennie Lewis as her stage name (taken from her real life married name, Virginia Lewis). To keep busy, she became a fashion photographer's model, and in 1944, other models encouraged her to audition for comedians Ole Olsen and Chic Johnson. Although she had no show business experience, she was cast in their Broadway musical revue, Laffing Room Only, a Shubert production at the Winter Garden Theatre. With Olsen and Johnson, she performed in four sketches from December 23, 1944 to July 14, 1945.
As chorus girl "Bubbles", she appeared with Bert Lahr in the Broadway comedy Burlesque, which ran for 439 performances from December 25, 1946 until January 10, 1948. The play was set in the basement dressing-room of a midwest burlesque theater, a New York hotel suite, and a theater in Paterson, New Jersey.
In 1950, when Lewis was hired by Jerry Lester for NBC's first late-night show Broadway Open House (1950-1952), he renamed her Dagmar. Lester devised the name as a satirical reference to the huge success on television of the TV series Mama (1949-57), in which the younger sister, Dagmar Hansen, was portrayed by Robin Morgan. (In Norwegian and Danish, the name is not pronounced "dagg-mahr," but rather "dow-mahr," the first syllable rhyming with "how.") As Dagmar, Lewis was instructed to wear a low-cut gown, sit on a stool and play the role of a stereotypical dumb blonde. With tight sweaters displaying her curvy figure, her dim-bulb character was an immediate success, soon attracting much more attention than Lester. Lewis quickly showed that regardless of appearances she was quite bright and quick-witted.
Dagmar became one of the leading personalities of 1950s live television, making guest appearances on Milton Berle's Texaco Star Theater, the Bob Hope Show and other shows. On June 17, 1951, she appeared on the Colgate Comedy Hour with host Eddie Cantor and guests Milton Berle, Phil Foster and Jack Leonard. In 1951, she made a TV guest appearance with Frank Sinatra, and this prompted Columbia Records producer Mitch Miller to record a novelty duet with Frank and Dagmar, "Mama Will Bark". That same year, Alfred Eisenstaedt's photo of her appeared on the July 16, 1951 issue of Life. In the Korean War, a 40 mm self-propelled anti-aircraft tank was named Dagmar's Twin 40's.
In 1952, she hosted the short-lived, prime time Dagmar's Canteen, in which she sang, danced, interviewed servicemen and performed comedy routines. The basic premise of the show was that servicemen from the audience were given roles to act alongside Dagmar in sketches. One of Dagmar's sisters, Jean, was a member of the cast of Dagmar's Canteen. Jean, who had previously worked as a chorus girl on Broadway, also served as Dagmar's secretary, handling her sister's fan mail, which sometimes soared to 8000 letters a month. When her television show ended, Dagmar performed in Las Vegas shows and summer stock theater. Liberace spoke glowingly of her in an interview, stating that she had given him his early career "big break" as her accompanist. In the 1960s, Dagmar occasionally made guest appearances on such shows as Hollywood Squares and the Mike Douglas Show.
She was one of a number of performers who posed for pictures in the Patrick Dennis novel First Lady, published in 1965, as the soubrette and Presidential courtesan Gladys Goldfoil. She is famous for giving her stage name to the Dagmar bumper, a chrome bullet-point bulge on the front bumpers of Cadillacs, Chevrolets, Buicks and Lincolns built during the 1950s.