From the time marketing came into existence, companies have faced the toughest challenge to attract customers. Today, the same companies face the challenge to convince the customers to take their wallet share. This can only happen if the customer perceives that the value of the product being sold to him, is worth more than what he thinks of the product.
It is also called "customer surplus". The difference (P1-C1) is called as the "manufacturer's surplus".
The Impact of E-Information on Residential Real Estate Services: Transaction Costs, Social Embeddedness, and Market Conditions
Mar 01, 2010; Abstract This paper examines the possibility of disintermediation of residential real estate agents arising from increased...