Customer Demand Planning
(CDP) is a business-planning process that enables sales teams (and customers) to develop demand forecasts as input to service-planning processes, production and inventory planning, and revenue planning.
CDP is a vital aspect of managing value chains. Generally, the first step of CDP is to forecast product demand. A manager can plan resource deployment in accordance with the resulting forecasts.
There are various software systems created by companies such as SAS System and Manugistics that help businesses forecast demand and plan operations.
- Lee J. Krajewski, Larry P Ritzman, Manoj K. Malhotra. (2007). Operations Management: Process Chain and Value Chains, 8th edition. Pearson Education, Inc. ISBN 0131697390