The Customatix.com website allowed the user to customize one of several shoe designs and purchase a pair of shoes. Each basic shoe design featured a large selection of customizable parameters, including choice of component materials and colors, plus text and graphics, allowing trillions of possible variations.
The web application was created by a dot com engineering company called Lutris Technologies. The Chief Designer was Noel Barnes and Production Manager was Daryl L Tempesta. The Cmax project was published in the magazine "HOW". Over 1 million images were created. Some shoes had 3 billion trillion combinations .
Customized shoes were manufactured in China and shipped directly to the customer.
By mid-2004, the website had gone offline.
GETTING PERSONAL; THE NEW TREND FOR KIDS THESE DAYS IS NO TREND -- AND THAT'S WHY MAJOR FOOTWEAR LABELS ARE TAPPING INTO INDIVIDUALIZATION.(Brief Article)
Feb 04, 2002; Mass produced looks are out. Individualization is in. Though kids started personalizing shoes decades ago, with different-colored...